E.L. Klinner Furniture in downtown Clanton celebrated 90 years of business on Friday.

Members of the community were invited to stop by the store from noon until 2 p.m. for cake, punch and storewide discounts during the anniversary sale.

The Klinner name has been connected with stores in Opelika, Selma and Tuscaloosa and now operates a store in Clanton and one in Alabaster.

Although the furniture business has changed throughout the years from when it first opened on the north side of Birmingham in 1925 by Ernest L. Klinner, one thing about the family-owned business has stayed the same.

“I think our personal interaction with people sets us apart from other furniture stores,” E.L. Klinner owner John Klinner said. “People used to say that you could walk in other furniture stores and they would let you just walk around and never greet you, but with our furniture store we have always liked to interact with the people.”

John Klinner’s father was E.L. Klinner, who eventually relocated from the north side of Birmingham to Clanton in 1933.

John Klinner started working with the business in 1978, and the Clanton location at 300 Seventh St. N. was redone in the 1980s.

Now, John Klinner and wife, Linda, and store employees at both the Alabaster and Clanton locations work to keep customers returning to their store.

“It is definitely tough,” John Klinner said. “The furniture business has changed throughout the years. We used to have a route we would run from 1933 to 1984 where we had a man who would drive from Clanton to Selma. He would stop by different people’s homes and get out, knock on their doors and ask if they needed any furniture. It required a lot of personal interaction with people. Now, you don’t need someone to drive to people’s homes because most everyone has a car. We just have to work to change and adjust to the demands of our customers.”

Klinner said current customer demands include the use of technology including a store website and the use of social media.

During recent construction at the intersection of U.S. Highway 31 and Alabama 22 in Clanton, Klinner said he has posted daily updates to the store’s Facebook page regarding the construction.

The project, just a few feet away from the store, lasted six months and affected Klinner’s store due to motorists struggling to travel to his business.

“It was a challenge for sure,” Klinner said. “We decided to put an update on our Facebook page each day regarding the construction.”

Linda Klinner said if the store could survive the intersection construction with slower business during the six months, she was optimistic the store could survive anything.

“The future is like any business, you just never know what can happen,” Linda Klinner said. “We are thankful we are here though, and being able to celebrate 90 years.”

The store in Clanton is open Monday-Thursday from 9 a.m. until 6 p.m., Friday from 9 a.m. until 7 p.m. and Saturday from 9 a.m. until 5 p.m.

The store in Alabaster is open from 9 a.m. until 6 p.m. Monday-Saturday.

For more information about the business, call (205) 755-0750 or visit www.klinnerfurniture.com.