The rows of peaches that lined the front of Durbin Farms Market were the main attraction of the annual Peach Season Kick-Off on Friday morning.

The 7th annual kick-off event hosted food samples from Durbin’s, face painting and food vendors.

Representatives from the Chilton County Extension office and Alabama Family Rights Association were also in attendance, educating people on their businesses.

While locals celebrated the beginning of the peach season, tourists stopped by to browse Durbin’s inventory.

“We stop every year on the way to the beach,” Jessica Franklin, of Tennessee, said. “We always have to get some of the peach ice cream.”

Franklin wasn’t the only tourist surprised to walk up to an event when arriving at Durbin’s.

“This is our traditional southern stop,” Patsy Kinney, of Madison, said laughingly. “We stop by probably once a month on the way to our condo at Orange Beach.”

Not only is Durbin’s receiving its usual business, but they have also increased sales recently due to fruit production, according to owner Colby Jones.

“This season is starting off great,” Jones said. “We’ve had peaches for about three weeks—earlier than ever. The early season is showing in the sales.”

Colby and his sister, Lindsey Jones Simmons, are working alongside their dad, Danny Jones, to run the business.

“Our goal is to exceed last year’s sales. We’re pretty confident that we’ll do that this year,” Jones said. “This season is going to be wild.”